About me!

Hello! My name is Sophie Routh (rhymes with “south”).

I am currently studying Fashion Merchandising while simultaneously working in fashion retail, which has turned me into a sort of retail operations nerd.

I have become obsessed with the whys and hows of consumer behaviors.

Lofie?

I have spent the majority of my time in retail working under URBN at Anthropologie. In June 2025, I was selected as my store’s “Omni Specialist”, the person in charge of picking and packing online orders, also known as “LOF” by the team. Since taking that role, our Omni Team has hit record high numbers for the longest duration of time seen at our location, making us the 2nd most successful Omni Team in the district. This has earned me the endearing nickname, “Lofie.”

My creative side

I have always had an urge to create; whether that manifests in ceramics, illustration, interior decorating, cooking, or makeup artistry, I’ve long enjoyed being surrounded by my own creations. This has assisted me in my time working with floor displays, styling dress forms.

Throughout my life, I have found myself experimenting with themes of exaggeration, proportion, movement, and repetition in all forms of art.

Contact

Questions? Comments? Interested in working together? Lets get in touch!